NàBITO architects designs LIL first popupstore in Rome Stazione Termini.

LIL Milan is a fresh new pure gold jewels brand with an essential and elegant style.

The project aims to create the first ephemeral retail space in Rome's Central Station, encapsulating a dreamlike ambiance that invites customers into LIL’s enchanting world.

The design focuses on a fresh, eye-catching visual experience, using the superposition of transparent and translucent colors to evoke a sense of wonder and allure.

The store’s exterior façades will be enveloped in dichroic film, creating a dynamic play of colors that shifts with the changing light and movement of passersby. This treatment will catch eyes and draw people in with its ever-changing, iridescent glow, reflecting a vibrant, fresh summer vibe.

Soft pastel colors dominate the interior, enhancing the fresh and dreamy atmosphere. The pastel hues are carefully chosen to be soothing yet captivating, encouraging customers to explore the space.

The use of transparent and colorful supports for jewelry displays will create an airy and light-filled environment. These supports, combined with the superposition of colors, will give the illusion of floating jewels in a kaleidoscopic world, adding lightness and softness to the dreamlike ambience.

Gentle, diffused lighting will be used to highlight the jewelry and create a warm, inviting glow. The interplay of light and color will enhance the suggestive and magical feel of the space.

Jewelry and merchandising will be displayed on multi-layered, translucent platforms, adding depth and intrigue. These displays will be arranged to encourage exploration by storytelling messages, making customers feel like they are embarking on a journey through LIL’s world.

A colorful, translucent space will greet visitors, immediately immersing them in the store’s unique atmosphere enlightening the Giant Pearl on the back. This entry point sets the tone for the journey within, promising an escape from the mundane into a vibrant, dynamic space.

The overall atmosphere will be suggestive and fresh, evoking the essence of summer and the playful nature of dreams. Every element, from the exterior dichroic film to the pastel color palette and translucent displays, will work together to create a cohesive and enchanting experience.

The goal is to create a memorable and attractive space that stands out in the bustling environment of Rome’s Central Station.
By leveraging innovative materials and a unique design approach, LIL Jewels store will offer a sensory escape that draws in customers and leaves a lasting impression of whimsy and delight.

Thanks to: LIL MILAN, Officine Design, Novaprisma, Aslan, Polistudio.